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13 Most Popular Motorcycle Brands Ranked In The World
There are several motorcycle brands that are popular worldwide. Some of the most well-known and respected brands in the motorcycle industry include Honda, Yamaha, Suzuki, Kawasaki, BMW, Harley-Davidson, Ducati, Triumph, KTM, and Indian. These brands have a long history of producing high-quality motorcycles that are reliable, powerful, and fun to ride. Each of these brands has a unique style and target audience, catering to different types of riders, from cruisers to sports bikes, adventure bikes, and touring bikes. These brands have established themselves as leaders in the motorcycle industry and have a strong global presence.
he following table lists the 13 most popular motorcycle brands in the world, their annual sales, estimated company value, and the most popular locations where these brands sell. The values are approximate and in USD.
Rank
Brand
Annual Sales (Units)
Company Value (USD)
Most Popular Location
1
Honda
19,300,000
$50 billion
Asia (India, Indonesia)
2
Yamaha
5,300,000
$15 billion
Asia (India, Indonesia)
3
Hero MotoCorp
7,500,000
$10 billion
India
4
Bajaj Auto
4,200,000
$14 billion
India
5
Suzuki
3,300,000
$13 billion
Asia (India, Indonesia)
6
Kawasaki
500,000
$6 billion
United States, Europe
7
Harley-Davidson
220,000
$4 billion
United States
8
KTM
280,000
$3 billion
Europe (Germany, Austria)
9
BMW Motorrad
175,000
$5 billion
Europe (Germany, France)
10
Ducati
55,000
$1.5 billion
Europe (Italy, Spain)
11
Triumph
65,000
$1 billion
United Kingdom
12
Aprilia
40,000
$1 billion
Europe (Italy, Spain)
13
Royal Enfield
975,000
$1.5 billion
India
Keep in mind that these numbers are approximate and subject to change. The popularity of motorcycle brands may vary regionally, and company values fluctuate over time.
The table above highlights the 13 most popular motorcycle brands in the world, based on their global popularity, annual sales, and estimated company value. Honda, Yamaha, and Hero MotoCorp emerge as the top three brands, with the highest annual sales and company values. Most of these brands, including Honda, Yamaha, Suzuki, Hero MotoCorp, and Bajaj Auto, are particularly popular in Asia, especially in India and Indonesia. European and American brands, such as Kawasaki, Harley-Davidson, KTM, BMW Motorrad, Ducati, Triumph, and Aprilia, have strong followings in Europe and the United States. Royal Enfield, an Indian brand, enjoys significant popularity within India. It is important to note that these numbers and popular locations are subject to change over time.
Harley-Davidson
Harley-Davidson is one of the most iconic motorcycle brands in the world. Founded in 1903, the company has a rich history and has become synonymous with American culture. Harley-Davidson is known for its powerful engines, unique designs, and strong brand culture. The company has a loyal following of riders who are passionate about their motorcycles and the brand.
Harley-Davidson has consistently been one of the top-selling motorcycle brands globally. In 2020, the company sold approximately 180,000 motorcycles worldwide, with the United States being its largest market. Harley-Davidson also has a significant market share in Europe and Asia. The company’s revenue in 2020 was over $4 billion, making it one of the largest motorcycle manufacturers in the world.
Harley-Davidson’s brand culture is another factor that contributes to its popularity. The company has a strong community of riders who participate in events, rallies, and social gatherings. Harley-Davidson’s brand culture is so strong that it has even spawned a subculture of riders known as “Harley-Davidson enthusiasts” who are passionate about the brand and the lifestyle it represents.
Honda
Honda is a Japanese company that has been manufacturing motorcycles since the 1940s. Over time, Honda has become one of the largest motorcycle manufacturers in the world. The company is known for its innovative technology, quality products, and affordable prices.
Honda’s motorcycles are popular globally due to their reliability and ease of use. The company offers a wide range of motorcycles, from commuter bikes to high-performance sports bikes. Honda’s motorcycles are also known for their fuel efficiency, making them a popular choice for riders who want an eco-friendly mode of transportation.
In 2020, Honda sold approximately 20 million motorcycles worldwide, making it one of the largest motorcycle manufacturers globally. The company has a significant market share in Asia, particularly in India and Indonesia, where motorcycles are a popular mode of transportation.
Honda also has a strong brand culture, with a community of riders who participate in events, rallies, and social gatherings. The company’s slogan, “The Power of Dreams,” reflects its commitment to innovation and its focus on creating motorcycles that inspire and excite riders.
Yamaha
Yamaha is a Japanese company that has been manufacturing motorcycles since the 1950s. The company is known for its high-performance sports bikes and innovative technology. Yamaha’s motorcycles are popular globally due to their advanced engineering, sleek designs, and exceptional performance.
Yamaha’s sports bikes, in particular, have a loyal following of riders who appreciate their speed, agility, and handling. Yamaha’s sports bikes are a popular choice for riders who want a thrilling ride on the open road.
In 2020, Yamaha sold approximately 5.6 million motorcycles worldwide, making it one of the largest motorcycle manufacturers globally. The company has a significant market share in Asia and Europe, particularly in countries like Indonesia, Thailand, and Italy.
Yamaha also has a strong brand culture, with a community of riders who participate in events, rallies, and social gatherings. The company’s slogan, “Revs Your Heart,” reflects its commitment to creating motorcycles that excite and inspire riders.
Kawasaki
Kawasaki is a Japanese company that has been manufacturing motorcycles since the 1960s. The company is known for its high-performance sports bikes, off-road motorcycles, and cruiser-style motorcycles. Kawasaki’s motorcycles are popular globally due to their high performance, durability, and sleek designs.
Kawasaki’s sports bikes have a loyal following of riders who appreciate their speed, power, and agility. The company’s Ninja line of sports bikes is particularly popular, with models ranging from entry-level to high-end performance machines. Kawasaki’s off-road motorcycles are also popular, with models designed for motocross, enduro, and trail riding.
In 2020, Kawasaki sold approximately 4.4 million motorcycles worldwide, making it one of the largest motorcycle manufacturers globally. The company has a significant market share in Asia, Europe, and North America.
Kawasaki also has a strong brand culture, with a community of riders who participate in events, rallies, and social gatherings. The company’s slogan, “Let the good times roll,” reflects its commitment to creating motorcycles that provide riders with an enjoyable and thrilling experience.
Ducati is an Italian company that has been manufacturing motorcycles since the 1950s. The company is known for its high-performance sports bikes and has a loyal following of riders who appreciate their speed, agility, and Italian design.
KTM is an Austrian company that has been manufacturing motorcycles since the 1930s. The company is known for its off-road motorcycles, particularly its dirt bikes and enduro bikes.
and.
The Popularity of Motorcycle Brands on Social Media
In addition to sales figures and market share, social media can provide insights into the popularity of motorcycle brands among consumers. Many of the most popular motorcycle brands have a strong presence on social media platforms such as Facebook, Twitter, and Instagram, where they can interact with customers, showcase their products, and build brand loyalty.
According to social media analytics firm Talkwalker, Harley-Davidson has the largest social media following among motorcycle brands, with over 6.5 million followers across various platforms. Honda is close behind, with over 5 million followers, followed by Yamaha with over 3 million and Kawasaki with over 2 million.
On Instagram, the most popular motorcycle brands have built large followings by sharing high-quality photos and videos of their motorcycles and riders. Harley-Davidson has over 3 million followers on Instagram, while Honda and Yamaha each have over 1 million.
These social media followings can provide valuable insights into each motorcycle brand’s brand culture and customer loyalty. By engaging with customers on social media, the most popular motorcycle brands can build strong relationships with their followers and stay relevant in a rapidly changing industry.
Here is a table showing the social media followings of some of popular motorcycle brands:
Motorcycle Brand
Facebook Followers
Twitter Followers
Instagram Followers
YouTube Subscribers
TikTok Followers
Harley-Davidson
4.5 million
1.1 million
3.2 million
1.49 million
1.1 million
Honda
3.2 million
788,000
1.4 million
503,000
40,200
Yamaha
2.4 million
367,000
1.1 million
789,000
256,000
Kawasaki
1.6 million
261,000
762,000
420,000
68,400
The additional data includes the number of subscribers or followers on YouTube and TikTok, two popular social media platforms. These platforms offer another way for motorcycle brands to engage with customers and promote their products. These data points provide a more comprehensive picture of the brand’s social media following and level of engagement with its audience.
What Are Experts Saying About This?
Here are some opinions and insights from experts on the most popular motorcycle brands:
According to Forbes, Harley-Davidson remains the most recognizable and iconic motorcycle brand globally, with a loyal following of riders who are passionate about the brand’s culture and heritage.
The Japan Times reports that Honda’s success in the motorcycle industry is due to its focus on quality, reliability, and innovation, which has earned the company a reputation for producing motorcycles that are dependable and easy to ride.
Motorcycle.com notes that Yamaha’s success in the sports bike market is due to its commitment to creating motorcycles with advanced engineering and exceptional performance, which have made them a popular choice for riders who want a thrilling ride on the open road.
RideApart reports that Kawasaki’s focus on high-performance sports bikes and off-road motorcycles has earned the company a loyal following of riders who appreciate the brand’s commitment to creating motorcycles that provide an enjoyable and thrilling experience.
Overall, experts agree that the most popular motorcycle brands have earned their success through a combination of factors, including quality, reliability, innovation, and brand culture. Each brand has its unique strengths and appeals to different types of riders, which is why they remain popular choices in the global motorcycle market.
FAQ
Q. What makes a motorcycle brand popular? A. A motorcycle brand’s popularity can be influenced by a range of factors, including its reputation for quality, reliability, innovation, performance, and brand culture. Successful motorcycle brands often have a loyal following of riders who appreciate the brand’s unique qualities and style.
Q. How are the most popular motorcycle brands determined? A. The most popular motorcycle brands are typically determined by factors such as global sales figures, market share, customer loyalty, and brand value. However, determining the most popular brand can be subjective and dependent on individual preferences.
Q. What are some of the most popular motorcycle brands globally? A. Some of the most popular motorcycle brands globally include Harley-Davidson, Honda, Yamaha, and Kawasaki. These brands offer a range of motorcycles that cater to different riding styles and preferences.
Q. What types of motorcycles do the most popular brands offer? A. The most popular motorcycle brands offer a range of motorcycles, including cruiser-style motorcycles, sports bikes, touring motorcycles, adventure bikes, off-road motorcycles, and more. Each brand has its unique strengths and specializes in different types of motorcycles.
Q. Are the most popular motorcycle brands expensive? A. The price of motorcycles can vary widely, depending on factors such as the brand, model, and features. While some models from the most popular motorcycle brands can be expensive, there are also affordable options available for riders on a budget.
Q. Can I test-ride motorcycles from the most popular brands before buying? A. Many motorcycle dealerships offer test rides for their motorcycles, allowing riders to experience the bike before making a purchase. Check with your local dealership for their policy on test rides.
Q. How do I choose which motorcycle brand to ride? A. Choosing a motorcycle brand to ride is a personal decision that can be influenced by factors such as riding style, budget, brand culture, and personal preferences. Consider researching different brands, talking to other riders, and test-riding different models before making a decision.
Q. Are the most popular motorcycle brands environmentally friendly? A. The environmental impact of motorcycles can vary widely, depending on factors such as the type of fuel used, emissions, and fuel efficiency. Some of the most popular motorcycle brands, such as Honda and Yamaha, offer models that are known for their fuel efficiency and low emissions. However, it’s important to research the environmental impact of individual models before making a purchase.
Final Thoughts
The most popular motorcycle brands globally are Harley-Davidson, Honda, Yamaha, and Kawasaki. These brands have earned their popularity through a combination of factors, including quality, reliability, innovation, performance, and brand culture. While each brand has its unique strengths and appeals to different types of riders, they all offer a range of motorcycles that cater to different riding styles and preferences.
Choosing a motorcycle brand to ride is a personal decision that depends on various factors, such as budget, riding style, brand culture, and personal preferences. It’s essential to do your research, test-ride different models, and talk to other riders before making a decision.
It’s also worth noting that the motorcycle industry is constantly evolving, with new models and innovations being released regularly. As such, the popularity of motorcycle brands can fluctuate over time. However, by focusing on quality, reliability, and customer satisfaction, the most popular motorcycle brands can continue to earn the loyalty of riders worldwide.
Ultimately, whether you’re a seasoned rider or a newcomer to the world of motorcycles, the most popular motorcycle brands offer a range of options that can provide a thrilling and enjoyable riding experience.
